Femalepreneurs.com Quote
By · Comments“Once you make a decision, the universe conspires to make it happen.” ~ Ralph Waldo Emerson
How to Make Your Coaching Practice More Profitable
By · CommentsDid you catch my interview on “The Coaching Show“? I spoke about attracting more clients and adding new income streams to your coaching practice.
Listen to the replay here of my Coaching Show Interview Wednesday, January 4th.
01/04/12 – I’m segments 3 & 4. “Make Your Coaching Practice More Profitable”
| Jan |
| 18 |
| 8:00 pm |
Do you have a deep inner calling, a mission, and a passionate message to share with the world?
Do you know, deep down, that you’re destined to play a bigger game… to be a model and a leader to those you’re meant to serve?
I hope so! Because I’d like to invite you to a very special no cost training call happening
WEDNESDAY, JANUARY 18TH at 8pm Eastern/5pm Pacific.
“Insider Secrets to Leveraging Your Time and Talent Into a High-Profit, High-Impact, Multiple Streams of Income Business That Gets Your Purpose Out Into the World in a Much Bigger Way”
I want to help you claim YOUR big, bold PURPOSE so that you can touch the lives of thousands… while creating more income, freeing up your time and preserving the lifestyle that’s so important to you.
I’m going to share several easy to implement leveraging secrets with you. I discovered the secrets of LEVERAGE several years ago, and it has entirely changed the way I do business – making it simpler, more profitable – and more fun!
On the call I’m going to be talking a lot about what it means to play a much bigger game – without working harder. How, instead of always having to chase new clients, you can start implementing a freedom-based leveraged business model starting today that will STREAMLINE all your marketing, SIMPLIFY the way you bring in income, increase your REVENUE, and give you MORE TIME OFF.
Sound too good to be true? It’s not.
The call is WED JAN 18TH, so if you’re not registered yet,
I would love for you to be there!
wishing you much joy and success,
Jan
PS: Helping conscious women of wisdom like yourself bring your great work into the world is a big part of MY life’s work as a business mentor. You see, I’m extremely passionate about the work that coaches and other heart-centered service professionals do – and I’m on a mission to support more women in getting their voice out into the world in a much bigger way. I’m going to be giving you LOTS of practical information on this call to get you started right away. Don’t miss it: Sign Up Here
PPS: Why not invite a friend or colleague to the call? The information I’ll be sharing during this special training is so rich, they’ll thank you for it! Just use the ‘share’ buttons below to share the wealth!
Femalepreneurs.com Quote
By · Comments“In the depth of winter, I finally learned that there was within me an invincible summer”. ~ Albert Camus
| Jan |
| 18 |
| 8:00 pm |
Free Teleseminar: “Insider Secrets to Leveraging Your Time and Talent Into a High-Profit, High-Impact, Multiple Streams of Income Business That Gets Your Purpose Out Into the World in a Much Bigger Way . . . and Gives You More Visibility, Income, and Freedom” with Jan Marie Dore
Wednesday, January 18, 2011 at 8pm Eastern/NY Time (5pm Pacific/LA Time)
(convert to your timezone here)
What if instead of always having to chase new clients, you could start implementing a freedom-based leveraged business model that would streamline all your marketing, simplify the way you bring in income, increase your revenue, and give you more time off?
Did you know there’s a new entrepreneurial model you can SHIFT into right NOW that will bring you more money, meaning, and freedom so you can make a bigger difference in the world? The key to making this shift into a high profit, high impact business is LEVERAGE.
If you’re not taking full advantage of the internet and the information economy to leverage your time and talent, earn multiple streams of income, up-level your business PROFITS, and live the LIFESTYLE you really want, join Jan Marie Dore for this value-packed training call.
You’ll learn:
- The #1 MOST important thing you must do to stand out and have people lining up to hire you and buy all your products and programs. (Until you do this one thing your marketing and sales will be a struggle).
- Exactly how to LEVERAGE the internet and social media to extend your reach GLOBALLY, get more ATTENTION, and build your BRAND. (These strategies really work to get your name out there in a much bigger way).
- The specific steps you can take to make the SHIFT away from hours-for-dollars work into a more scalable, higher income, leveraged business model. (Some simple changes I’ll tell you about can make all the difference to SIMPLIFY your marketing, free up your time,) and boost your INCOME.
- The Top 5 INCOME STREAMS to consider as well as simple, proven strategies to turn what you know into LUCRATIVE NEW PROFIT CENTERS. (I’ll also make sure you know about the new income stream that can be your fastest path to CASH).
- The 3 MAJOR MISTAKES most entrepreneurs make when they launch multiple income streams (you really need to avoid these mistakes or else you may actually make LESS money!).
- How to implement ONE BIG POINT OF LEVERAGE RIGHT NOW so you can take the ceiling off your income and get FAST RESULTS that will give you a big boost in confidence and cashflow. (This is the EXACT PROCESS I’ve used for myself and my clients with great results).
- Details on my upcoming “VISIBILTY, INFLUENCE, AND INCOME MENTORING PROGRAM” for Savvy Women Entrepreneurs that starts February, 2012 and how to know if applying for one of the few exclusive spots is right for you. I’ll be mentoring you to step into the new, high-leveraged, high-profit Entrepreneurial Freedom Model as a Feminine Leader. I will be teaching you the exact steps, strategies and systems you need to build a MULTIPLE STREAMS OF INCOME BUSINESS. (This is everything you’ll need to know to break through the time-for-money income ceiling so you can double and triple your income in half the time and make a bigger difference in the world).
If you’re a coach, consultant, speaker or service professional, join Jan Marie Dore for this valuable free training teleseminar to learn EXACTLY what you need to do to shift from a single source of income into a highly leveraged, multiple streams of income, high profit business model that gets your PURPOSE out into the world in a much bigger way and gives you more visibility, freedom and income.
You’ll leave this call with SPECIFIC STEPS you can take right away to start shifting into the new, highly leveraged entrepreneurial model that will give you more money, meaning, and freedom so you can make a bigger difference in the world!
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Sign Up Here to attend this Free Teleseminar Your contact information will be kept confidential and will not be shared or sold. You’ll also receive a complimentary copy of Jan’s audio class “Seven Steps to Leverage Your Expertise into a Highly Profitable Business” and a subscription to her popular marketing and sales tips ezine “Success Secrets for Women Entrepreneurs”. (You can easily unsubscribe at any time). |
See you on the call,
Jan
PS: Why not invite a friend or colleague to the call? The information I’ll be sharing during this special training is so rich, they’ll thank you for it! Just use the ‘share’ buttons below to share the wealth!
Five Ways to Attract More Clients
By · CommentsAttracting clients can be effortless when you focus on your strengths rather than trying to improve your areas of weakness. There might be something you are already doing that comes easily to you, something you might take for granted, but which could be the best way for you to connect with potential clients. If you spend more time doing that, rather than trying to do all the various marketing activities that are possible, over time you’ll achieve success.
Here are some ideas for growing your client base if you’re in the early stages of your business:
1. Get the Word Out
Who doesn’t know about you yet? Tell everyone you know about your new business. Let them know what you do and who you do it for. If you get in the habit of always telling everyone you know what you are up to and asking for their help in growing your business, that may be enough to bring you all the clients you need. Ask for their support and ask for referrals. Keep them updated regularly. And – remember to always ask what you can do for them.
2. Focus on Benefits
Focus on the benefits of what you do, not on the way you do it or the process you use. One mistake professionals often make is talking about HOW they work with people. Most people are interested in what’s in it for them, not how you do your work. People want to hear what outcomes or results they might expect from working with you, not how you are going to get them that result. For example, an accountant might say that the benefit of their work with clients is ‘peace of mind’, rather than saying ‘we’ll have your monthly statements ready on time’. Hear the difference?
3. Develop a Powerful Self-Introduction
Many self-employed professionals lack the confidence and the clarity to declare succinctly who they are, what they do, and who they do it for. It often takes time to find the exact words that will have an impact. Having a clear self-introduction implies that you have made some choices about who your ideal clients are and what your strengths are in working with them. A simple formula for your self-introduction is to say who you work with, what their key challenge is, how you can help them solve that problem, and what the long-term effect of your solution would be for them.
4. Be Very Interested in Your Potential Clients
Don’t try to ‘sell’ your services. That’s too painful! Instead, engage in conversation with people and be REALLY interested in them – genuinely, of course. Stop trying to persuade people to buy, and instead, find a way to be in relationship with each person you speak with. Don’t use a canned sales talk; have a REAL conversation that reaches into the heart of what this potential client really wants to talk about.
5. Network Like Crazy
Every encounter you have is a chance to expand your network. In order to attract more clients, you’ll need to expand your circle of influence. You have to get the word out to everyone you know, then count on them to get the word out to everyone they know. And voila – thanks to the theory of six degrees of separation, hundreds, or even thousands of people will know who you are and what you do. You can network through groups or associations, or even by volunteering. Your local paper will have a listing of events you can choose from in the weekly business section.
Make attracting clients fun. Make it a game. Challenge yourself to approach more people and strike up a conversation. Reframe ‘selling’ to ‘forming new relationships’ and you’ll be well on your way to having a steady stream of new prospects calling you.
There is no one right or best way to attract clients. Get your message out to as many people as possible. The more people who know about you, the more likely you will be to attract all the clients you can handle.
……………………………………………………….
Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Professional Womens’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Professional Women’.
Jan teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.
Did you catch my interview on “The Coaching Show” with Christopher McAuliffe on Wednesday, January 4th? I spoke about attracting more clients, adding new income streams and moving beyond the time-for-money income ceiling.
01/04/12 – I’m segments 3 & 4.
You can listen to the replay here.
Femalepreneurs.com Quote
By · Comments“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking.” ~ Steve Jobs
The Four New Cs of Marketing
By · CommentsClick the arrow to listen to Jan Marie Dore reading this article
Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C’s of marketing rather than the more traditional four P’s. They are much more customer oriented – and you need to think like your clients to do your best marketing.
Originally coined by Robert F. Lauterborn, co-author of “The New Marketing Paradigm: Integrated Marketing Communications”, the four C’s are more client centered and encourage us to view our business from the client’s perspective. They represent a fundamental shift in the marketing paradigm in response to the dramatic changes in the way people now make their buying decisions.
- Instead of Product – you have Customer Value
- Instead of Place – Convenience
- For Price – Cost
- For Promotion – Communication
Here are some guidelines on these concepts and why they are important to consider in your marketing plan.
Customer Value
You can no longer sell whatever you want to. You can only sell what people specifically want to buy. Understand your client’s needs and wants through ongoing survey and feedback so that you can provide massive value back to them.
Convenience
With the Internet and increased competition, the availability of similar services is infinite. Think convenience to buy. Make it very convenient for consumers to acquire your products and services. Many websites are set up to sell online 24/7 so that when the client is ready to buy, they don’t have to wait.
Cost
Understand consumer’s costs to satisfy their wants and needs. Determine how customers will respond to paying your sales prices by doing some market research. Are your price points set at the level where customers are willing to buy?
Communication
Forget Promotion; the new word is Communication. Mass marketing no longer works. Two-way conversation is essential. Your marketing communication may need to be more of a relationship-based process.
In today’s economy, it’s very easy for consumers to take their dollars elsewhere. If you can understand your client’s needs and wants through ongoing survey and feedback, you will be able to provide lots of value back to them.
To promote yourself effectively, you need to stand in your clients and shoes, and look at things from their perspective. If you practice these four C’s you’ll have a better chance of connecting with your potential clients.
Take Action
Review your marketing practices in the following four areas:
1. Customer Value
Survey your client’s needs and wants on an ongoing basis so that you can provide massive value back to them.
2. Convenience
How convenient do you make it for consumers to acquire your products and services? Can they purchase from you 24/7 through your website?
3. Cost
How are customers responding to paying your sales prices? Will they buy at the price points you have set?
4. Communication
Take a look at your marketing communication. Is it one-way or two-way? Do you encourage comments and feedback? Can you say it’s a relationship-based process?
© Copyright Jan Marie Dore www.janmariedore.com All rights reserved.
Jan Marie Dore, ‘The Professional Women’s Success Coach’, Speaker and Author, publishes valuable marketing tips to grow a professional service business and increase profitability in her newsletter and blog ‘Success Secrets for Solo Professional Women’.
Jan Marie teaches women how to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com .
Yes, Jan! I’m ready to learn how to ATTRACT More Clients, create LEVERAGE in my business, and add profitable new INCOME streams.
Trading hours for dollars in your professional service business will never bring you wealth or freedom. How can you take the ceiling off your income, attract more clients, and have more time off? By creating your own signature programs and information products to share your knowledge with more people, differentiate your services from others in your marketplace, position yourself as the go-to person in your field, achieve expert status, and earn passive income.
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Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives.