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I’m a big fan of repurposing everything I do. I like to take anything I write or speak about and find ways to use it multiple times. If you have written an ebook or special report, or given a workshop on your favorite topic, here are thirteen different ways you can repurpose your original content:

#1. Give Away Free Reports
Package an eBook chapter as a bonus giveaway when you sell products online, or to thank people for signing up for your newsletter, or as an incentive to buy the complete eBook.

#2. Print & Bind your eBook
If you print off a copy of your completed eBook (or create a digital file), you can take it to your local printer for copying & binding. This will give you a hard copy of your book that you can, for example, sell at conferences, speaking engagements, or other networking events. You can also offer copies of free chapters to promote your book.

#3. Publish Articles Online
Promote your eBook by posting articles online. Write a short introduction to your eBook that could easily be submitted as a stand-alone article. Your bio, posted at the bottom of the article, includes a link to your eBook sales page.

#4. Create a Tips Booklet
Create a short list of tips that can be published in a brochure or small booklet. Get it copied or printed, and hand it out or sell it at networking events, seminars, conferences, etc. Include information on your other products and services. You could also get someone to sponsor your tips list with their ad on the back or make bulk sales to a corporate account.

#5. Write an eCourse
An ecourse is a series of lessons that are typically received via email either daily or weekly. You could choose, for example, to create some action steps for each chapter in your eBook. Each chapter would inspire a lesson. You would summarize the chapter, and add action steps for that day or week.

#6. Develop a Workbook
A workbook can be a companion to your eBook – or it can be a stand alone entity. Similar to an ecourse, you create a series of lessons based on the chapters of your eBook, and then ask questions to help the reader brainstorm their problem and find solutions. You may assign tasks for the day or week that will help them stay motivated and learn how to do what you are suggesting they can do. You can summarize each workbook chapter with action steps that the reader can take to achieve the goals you’ve suggested they set.

#7. Make a How-To / Training Manual
A training manual is similar to a workbook, but it is more technically based, and offers step-by-step applications and how-to information to assist the reader to become functional in using your system or product.

#8. Wrap up a Home Study Course
If you package your audio materials with an eBook and/or a workbook, you can market them as a ‘home study’ course. You can charge a much higher price for this as a premium product.

#9. Blog It
Use your chapter titles and your information to create content for your Blog. Regularly post tips & action steps on your blog with a link to your eBook page, sample chapters, free reports, and newsletter sign-up.

#10. Start a Teleclass/Teleseminar
A teleclass is a class you offer over the telephone, using special technology called a ‘bridge line’ that allows a number of callers to be on the line at the same time. You can be interactive with callers, present your information, give them action steps to take and answer questions. It can be a valuable way of delivering information, since the questions that come up and the feedback you get can help you refine and develop your information products. You could offer a free teleclass as a promotional vehicle for your eBook and other products or offer a paid series based on your book.

#11. Create an Online Seminar or Webinar
Modern technology has added web-conferencing to the list of things we can do from our home office. A web-based seminar is similar to a teleseminar, except you are on the web instead of on the phone. Like a webcast, a webinar allows you to present, lecture, give a seminar or workshop, but it goes a step further and allows interaction – essentially allows you to give and receive information with a group online.

#12. Record Single or Multiple CD Sets
You can develop your eBook chapters into audio presentations. One simple way to do this is have someone interview you on the subject of your eBook or one of its chapters, and record that interview for reproduction. Or you may choose to record a summary of each chapter and present further information as though you were lecturing on the subject. You could also develop a lecture series based on chapters of your eBook and package them as a multiple CD set.

#13. Get into Podcasting
Podcasting is offering a short broadcast of material using the web as a vehicle for delivery. Some people use podcasting as a form of audio blogging, others use it as a delivery system for audio files they’ve created from teleclasses and teleseminars, etc. In podcasting, you offer a download of an audio file (an MP3) which may be played on a computer, burned onto a CD, or added to an MP3 player.

The more ways you think of to repurpose your content, the more you reinforce your expert status and the more money you will make. Include some of these 13 ideas in your information publishing business plan and watch your business take off!

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……………………………………………………….Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Women Entrepreneurs’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Women Entrepreneurs’. Jan Marie teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.

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