Archive for * Articles
Do You Know Your Perfect Profit Zone?
Posted by: | CommentsI’m getting ready to celebrate the holidays, as I’m sure you are too, but I wanted to take a moment to share with you a quick business assessment that can potentially shift your income dramatically in 2012.
With the changing economy, you may have noticed changes in the effectiveness of your marketing tactics. In this period of slower economic growth, the women business owners who clarify the most profitable zone in their marketplace are the ones who will come out on top. It’s now more important than ever to find a profitable niche you can be a leader in.
Do you know your ‘Perfect Profit Zone’?
If not, here’s a quick assessment you can take for your current business to determine your most profitable and in-demand services and products.
First, look for these two groups or client types in your current client base:
- clients who have been the most loyal
- clients who have been the most profitable
Then, look at your services, programs and products to determine:
- which ones are in most demand
- which ones are the most profitable
Now, find the intersection of your most loyal, profitable clients AND your most profitable, in-demand services and products, and you’ll know where the sweet spot is in your business that you can now leverage in 2010 for continued growth and profitability.
I invite you to post your comments and thoughts below.
Wishing you much joy and love during this holiday season,
Jan
P.S. Are you joining me Friday, January 13th for my one day workshop “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build your business around your life purpose.
Only $99 until Dec 28th – save $80 off the full price of $179 by signing up early. Give yourself the gift of working ON your big business VISION for one full day. Burlington, Ontario. Seats are filling up – limited to only 18 women – so
RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“
Are You Visualizing Your Success?
Posted by: | CommentsVisualizing your goals and desires is a very powerful way to attract what you want into your life more quickly. Before visualizing, the first thing you need to do is to make a decision about what you really want. You need to get crystal clear on exactly what you want to experience or have in your life six months, one year, and three years from now. You need to set some goals, write them down, and add dates for when you want to achieve them.
Once you have determined your goals, you need to really believe that you can actually have them. Belief always precedes attraction and results. You’ll want to picture yourself doing work you love, working with only your ideal clients, making your ideal income, and having enough time off for friends, family and personal interests.
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Seven Benefits of Creating a Personal Brand
Posted by: | CommentsPersonal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet.
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.
Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem.
Here are seven powerful benefits of creating a strong personal brand:
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Do You Have a Client Attracting Brand?
Posted by: | CommentsThe quality and quantity of ideal clients you will attract is in direct relation to the work you put into building a client-attracting personal brand. You can increase your brand value by managing your website appearance and by communicating effectively with your marketplace.
Here’s how:
- Set up your website and blog so that you are speaking directly to your ideal prospects. Make the content about them, not all about you. You have about 30 seconds to capture their attention, and if they don’t see what they’re looking for, they will click away.
- Make an enticing offer at your website and blog that is very easy to see as soon as someone arrives at any of your pages. Don’t just say “sign up for my newsletter”. That just doesn’t work anymore. You must provide something that your prospects can get immediately and that they would value enough to give you their name and e-mail address in exchange for. (So you can build your list, of course!).
- Post to your blog a few times a week some relevant tips and actionable information that your ideal clients will benefit from. Communicate authentically from your expertise and come from a place of helping your clients solve their most pressing problems.
- Communicate consistently to your list so that they come to know, like and trust you. Twice a month or once a week is a good rhythm to get into. Be consistent with the day and time so they look forward to receiving your messages. Let your passion, expertise and personality shine through.
Do these four things and you will have the foundation for a client-attracting personal brand attracts more of your ideal clients authentically without you having to work so hard at selling.
I invite you to post your comments below.
Build the Buzz for Your Brand Online – Free Teleseminar TUESDAY
I invite you to join me TUESDAY, November 22nd for my FREE Teleseminar: “Six Smart Strategies to Build the Buzz for Your Brand Online”.
In this value-packed training call, I’ll share with you my online marketing secrets so you can make a name for yourself in your niche market and make a bigger difference in the world.
You’ll learn exactly what you need to do to create a well-known, in-demand, client-attracting personal brand so you can work less, have more freedom, and make more money in your solo-business.
Are You Making These Mistakes at Your Website?
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article
Is your website bringing you all the sales and opportunities you want?
Over the years as I have studied marketing best practices and mentored thousands of women entrepreneurs in marketing and growing their business, I have observed what works and what doesn’t work in creating effective websites that sell.
All too often I have seen entrepreneurs and professionals spend thousands of dollars on pretty but ineffective websites. They pay someone for a lovely design but that person may not know the basics of how your website needs to be designed so that you get more leads and more sales.
Here are the mistakes I see and the steps to fix them:
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How to Make a Name for Yourself in the Crowded Online Marketplace
Posted by: | CommentsIn today’s crowded online marketplace, building your reputation as a thought leader or expert is one of the best strategies to give your attention to in your professional service or expertise-based business.
It’s easy to make a name for yourself if you know what to do and how to do it effectively so that you stand out and get noticed.
Here are my three tips to make a name for yourself in the online world if you’re a coach, consultant, speaker, trainer or other solo-professional who provides a service:
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Getting Started Creating Information Products
Posted by: | Comments
I’ve been teaching several classes recently to coaches and other service professionals about adding information products as a new revenue stream. I love connecting with women and supporting them in learning and implementing new ideas to grow their business.
Internet marketing comes naturally to me as I’ve been doing it for so long. I teach women service providers step-by-step how to create new profit centers in their business. I like to break it down into simple, doable steps to make it easy to implement.
My business changed dramatically when I added
new revenue streams and information products.
Does Your Business Give You All the Freedom and Income You Really Want?
Posted by: | CommentsHasn’t fall come upon us quickly? I can’t believe it’s almost October!
Are you on track with your income goals for 2011? Or, are you in a place of wanting more clients to fill your practice and grow your business? Join me for my free training call next Thursday to find out how you can ramp up your income quickly.(See details below.)
There are easy ways you can leverage the internet to attract more prospects and clients. You can also create leveraged programs that will attract your ideal clients, give you more income, and free up your time so you don’t have to be always chasing after new clients.
I have designed a highly leveraged, scalable business that allows me to work when and where I want, and travel when and where I want. My business is almost entirely automated and much of what I do is over to the internet and the phone. The days I am consulting or masterminding in person with clients, or speaking or training, I can plan in advance around the time I will be away – which I always schedule in first – so my time is very flexible.
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Is It Time to Reinvent Yourself?
Posted by: | CommentsI regularly lead a lot of teleclasses and group coaching programs for coaches, consultants and other professional women. One of my recent participants said:
“I’m tired of playing small. It’s not satisfying me or paying my bills. I’m not making enough money in this work which I love.”
I’ve been hearing this a lot lately. Women who love their work and want to make a bigger difference…who have a purpose and a message and want to take it bigger. . . . who are ready to get out there and connect with more people and not be so isolated in their home office.
I see many women ready to reinvent themselves and their business and get there voice out into the world in a bigger way.
These are the 3 key shifts I see many women need to make to take their message and their income to higher levels:
1. Shift into a more leveraged, specialized business model.
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Have You Mastered Procrastination?
Posted by: | Comments
One of the most important skills for an entrepreneur is decision making. Lack of quick decision making is one of the main causes of business failure.
Successful entrepreneurs learn the skill of making definite decisions quickly, changing their decisions slowly, and then getting into action quickly.
Struggling entrepreneurs have the opposite habit. They procrastinate and make decisions very slowly, then change their mind so quickly and frequently that they don’t get into the action and momentum required to succeed. They are easily influenced to change their mind and follow a different path or a different teacher. They will listen to other people’s opinions instead of following their own inner wisdom.
Does that sound like you? If you allow yourself to be too easily influenced by others, and to procrastinate on making decisions, you will not succeed. You may need to gather some facts and information from others, but the ultimate decision lies with you.
Cultivate the habit of having a mind of your own. Trust your intuition and inner wisdom to guide you in making the right decisions for you and your business.
Here’s something you can do right now to stop procrastinating. Make a list of all the decisions you need to make, both big and small. Tap into your intuition or wise self and jot down your answer to each decision quickly. Make a definite yes or no answer, and start trusting that it’s the right answer for you. Go with it, and get into immediate action on your “yes’ decisions. Your success will be practically guaranteed!
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