Archive for Attract Clients
Five Ways to Attract More Clients
Posted by: | CommentsAttracting clients can be effortless when you focus on your strengths rather than trying to improve your areas of weakness. There might be something you are already doing that comes easily to you, something you might take for granted, but which could be the best way for you to connect with potential clients. If you spend more time doing that, rather than trying to do all the various marketing activities that are possible, over time you’ll achieve success.
Here are some ideas for growing your client base if you’re in the early stages of your business:
1. Get the Word Out
Who doesn’t know about you yet? Tell everyone you know about your new business. Let them know what you do and who you do it for. If you get in the habit of always telling everyone you know what you are up to and asking for their help in growing your business, that may be enough to bring you all the clients you need. Ask for their support and ask for referrals. Keep them updated regularly. And – remember to always ask what you can do for them.
2. Focus on Benefits
Focus on the benefits of what you do, not on the way you do it or the process you use. One mistake professionals often make is talking about HOW they work with people. Most people are interested in what’s in it for them, not how you do your work. People want to hear what outcomes or results they might expect from working with you, not how you are going to get them that result. For example, an accountant might say that the benefit of their work with clients is ‘peace of mind’, rather than saying ‘we’ll have your monthly statements ready on time’. Hear the difference?
3. Develop a Powerful Self-Introduction
Many self-employed professionals lack the confidence and the clarity to declare succinctly who they are, what they do, and who they do it for. It often takes time to find the exact words that will have an impact. Having a clear self-introduction implies that you have made some choices about who your ideal clients are and what your strengths are in working with them. A simple formula for your self-introduction is to say who you work with, what their key challenge is, how you can help them solve that problem, and what the long-term effect of your solution would be for them.
4. Be Very Interested in Your Potential Clients
Don’t try to ‘sell’ your services. That’s too painful! Instead, engage in conversation with people and be REALLY interested in them – genuinely, of course. Stop trying to persuade people to buy, and instead, find a way to be in relationship with each person you speak with. Don’t use a canned sales talk; have a REAL conversation that reaches into the heart of what this potential client really wants to talk about.
5. Network Like Crazy
Every encounter you have is a chance to expand your network. In order to attract more clients, you’ll need to expand your circle of influence. You have to get the word out to everyone you know, then count on them to get the word out to everyone they know. And voila – thanks to the theory of six degrees of separation, hundreds, or even thousands of people will know who you are and what you do. You can network through groups or associations, or even by volunteering. Your local paper will have a listing of events you can choose from in the weekly business section.
Make attracting clients fun. Make it a game. Challenge yourself to approach more people and strike up a conversation. Reframe ‘selling’ to ‘forming new relationships’ and you’ll be well on your way to having a steady stream of new prospects calling you.
There is no one right or best way to attract clients. Get your message out to as many people as possible. The more people who know about you, the more likely you will be to attract all the clients you can handle.
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Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Professional Womens’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Professional Women’.
Jan teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.
Three Quick Ways to Get More Clients Now
Posted by: | CommentsAttracting and retaining prospects and clients is the lifeblood of any business. Yet one of the biggest challenges most of the entrepreneurs and self employed professionals I work with say they have is getting a steady stream of new clients.
Is this a challenge for you?
Well, if so, you’re not alone. I know that when I started my professional coaching business many years ago, I struggled for the first few years to build up a full practice of clients. Now, I have systems and support in place to generate new leads for my website and my business automatically so that the marketing is not such a time-consuming effort anymore.
If you need more clients to sustain the income for your business or professional practice, here are three of the best ways to generate new business quickly.
1. Ask for Referrals.
Asking for referrals is the number one way for most businesses to get new business. Yet many professionals don’t use this strategy because they are not confident in asking clients and colleagues to refer to them on. You can send an email, a letter, or a postcard to everyone in your database letting them know that you build your business through referrals and that you have openings for new clients. Be clear about the type of client you are looking for and how you can help them achieve a certain outcome or result. Being as specific as possible will make it easier for people to refer you new business.
2. Give a Free Talk or Teleseminar.
Giving free talks is a great way to put yourself in front of people who might be interested in your services. There are numerous places in every city where you could give a free talk. Teleseminars are also a great way to gain wider exposure. Be strategic in giving your presentation only to people who are in your target audience so there is more likelihood they will hire you. Focus on delivering good content, and weave in stories about the results people receive by working with you. Make a ‘call to action’ at the end of your talk to entice people to follow up, and have business cards, a brochure, and/or a handout they can take away with them.
3. Contact Former Clients.
This is the one of the most overlooked yet one of the best ways to get new clients quickly. Most professionals make the mistake of continually looking for brand new clients. This can be costly and time consuming. They don’t think to try the quick, low-cost way of contacting and reactivating former clients. People who have worked with you in the past will often be willing to work with you again – especially if you make them an offer they can’t refuse. Contact former clients and make them a special offer, or offer them a slight discount for the first session. I think you’ll be pleasantly surprised at how many say yes.
If your business needs an infusion of cash and clients right now, try any one of these quick, low-cost way to generate new prospects and clients. It can be easier than you think!
Wishing you much joy and prosperity in 2012!
Jan
P.S. Are you coming NEXT WEEK Friday, January 13th for my one day WORKSHOP “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build a meaningful business around your life purpose.
Early price just $99 until TODAY January 3rd – save $80 off the full price of $179 by signing up NOW. Burlington, Ontario. Seats are filling up – limited to only 18 women – Join Us . . .
RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“
P.P.S: Can’t make the live workshop? Why not schedule a private half-day virtual intensive with me to create your blueprint for success? Together we’ll design your customized plan to attract more clients, opportunities and income in 2012. Find out more and sign up here for your own “VIP Private Virtual Intensive”“
Want to use this article on your website or your own ezine? You’re welcome to, however we do require that you include the copyright and the following bio with live web site link. Please also notify us where the material will appear. copyright by Jan Marie Dore of Femalepreneurs.com.
Jan Marie Dore mentors coaches, speakers, consultants and other solo-professional women to work fewer hours and make more money with online business building strategies. Get your free Professional Women’s Success Kit and other marketing resources at http://www.femalepreneurs.com
SMART Marketing 2012 – One Day Intensive Workshop
Posted by: | Comments| Jan |
| 13 |
| 9:30 am |
Attract More Great New Clients With a SMART Marketing Plan and Strategy for 2012 – One Day Workshop Intensive with Jan Marie Dore, MCC
For Women Coaches, Consultants, Speakers, Trainers and Other Service Professionals Who Want a Gameplan to Grow Their Business and Income in 2012
Are you a woman with a purpose-based business who is ready to make a bigger difference and make more money in 2012? – a coach, consultant, speaker or other service professional who wants more visibility, credibility and more income?
You Can Break Thru the Feast or Famine Client Rollercoaster, Use a Simple Step-by-Step System and Create a Smart, Simple Marketing Plan to Sign Up More Great Clients – In Just One Day!
I’m going to walk you through some simple SHIFTS you can make to break through the trading-time-for-money income ceiling into a simple, elegant business model that leverages your expertise so you can bring in a greater INCOME and serve MORE CLIENTS in less time.
With a perfect balance of strategy, tactics, hands-on exercises, brainstorming, networking and a supportive mentor to challenge and guide you, here’s what you’ll achieve in this one day intensive.
You will:
- Create a simple, step-by-step Marketing Action Plan you can start implementing immediately so you’ll get on track to have your best year yet.
- Eliminate the marketing mistakes that stop you from achieving the results you really want and wste a lot of time and money.
- Map out a simple system to build your visibility and credibility and increase the demand for your services so clients are calling you instead of you chasing after them.
- Learn the fastest way that works really well right now to sign up more high-end clients quickly – even in this economy. This strategy has worked very well for me to boost my cash flow on a regular basis.
- Know exactly how to make your offers irresistible to your ideal prospects so they say YES! every time.
BONUS RESOURCES you will receive at the One-Day Smart Marketing Intensive include my valuable step-by-step worksheets – plus you’ll get checklists and templates to make it easy for you to “plug and play” and get results FAST. – - – These checklists alone are worth investing in this marketing workshop as they will will save you time and make you money!
- CHECKLIST #1: 40 Marketing and Promotional Ideas to Launch and Fill Your Service Packages and Programs and Sell More Products
- CHECKLIST #2: “Top Ways to Position Yourself as an Expert, Specialist or Authority in Your Field”
- CHECKLIST #3: “Ten Steps to Create Your Unique Signature System”
- CHECKLIST #4: “Ten Great Ideas for New Income Streams to Create With Your Signature System”
- CHECKLIST #5: “How to Launch Your New Programs and Sell High-Profit VIP Intensive Days”
This day will be more like an interactive, action-oriented intensive coaching day than a seminar. The audience is limited to a small group of motivated women entrepreneurs and professionals who are ready to do what it takes to plan for better results in 2012.
Give yourself the gift of taking this day to step away from your business, DREAM BIGGER than you can on your own by connecting with other like-minded women, and create a SIMPLE, ELEGANT PLAN for INCOME GROWTH in 2012 in a highly creative, supportive environment.
Don’t let another year go by and not reach the results you really want! All it takes is a plan and a strategy to attract more clients and grow your business – and you’ll leave this intensive with a clear step-by-step strategy and a simple, written marketing plan – in just one day.
Only 18 spots available – and at this extremely low investment, I expect them to go fast. Early bird pricing ends December 28th. So sign up now and reserve your space so you’ll have a “Smart Marketing Strategic Plan to Attract More Great New Clients in 2012″.
About Your Facilitator
Jan Marie Dore is a Master Certified Coach dedicated to advancing women in business. She is a speaker, coach, consultant, mentor, author, and business strategist who draws on her extensive corporate background in senior financial roles and her many years as a successful entrepreneur.
Jan has played a pivotal role in helping thousands of women business owners get on the path to more success, meaning, and income by mentoring them to develop their natural talents and teaching them effective strategies to stand out, get ahead, and communicate with confidence. Her clients are professional women worldwide who are inspiring and leading change and making a difference in people’s lives. Jan’s passion is to teach these women new business models and strategies to get their voice out to more people and feel more fufilled in their business as they make their greatest contribution.
Date: Friday, January 13, 2012
Time: 9:30am to 4:30pm. Networking lunch included.
Location: THINKSPOT * Burlington, Ontario
Limited to a maximum of 18. This will be a small group of savvy talented purposeful business women who will each receive personalized attention from Jan in this intimate setting.
Your Low Investment for this One Day Intimate Marketing Intensive “Attract More Great New Clients With a SMART Marketing Plan and Strategy for 2012″
$99 + HST SPECIAL EARLY BIRD PRICE only until January 3rd
(you save $80 off the full price of $179!)
Price includes networking lunch and refreshments. Only 18 spaces available.
January 4th, price will be $149 + HST until January 10
Full price after January 10 will be $179 + HST – so be sure to sign up by January 3rd and save $80!
Registration closes January 12.
Contact us here if you have any questions.
Do You Know Your Perfect Profit Zone?
Posted by: | CommentsI’m getting ready to celebrate the holidays, as I’m sure you are too, but I wanted to take a moment to share with you a quick business assessment that can potentially shift your income dramatically in 2012.
With the changing economy, you may have noticed changes in the effectiveness of your marketing tactics. In this period of slower economic growth, the women business owners who clarify the most profitable zone in their marketplace are the ones who will come out on top. It’s now more important than ever to find a profitable niche you can be a leader in.
Do you know your ‘Perfect Profit Zone’?
If not, here’s a quick assessment you can take for your current business to determine your most profitable and in-demand services and products.
First, look for these two groups or client types in your current client base:
- clients who have been the most loyal
- clients who have been the most profitable
Then, look at your services, programs and products to determine:
- which ones are in most demand
- which ones are the most profitable
Now, find the intersection of your most loyal, profitable clients AND your most profitable, in-demand services and products, and you’ll know where the sweet spot is in your business that you can now leverage in 2010 for continued growth and profitability.
I invite you to post your comments and thoughts below.
Wishing you much joy and love during this holiday season,
Jan
P.S. Are you joining me Friday, January 13th for my one day workshop “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build your business around your life purpose.
Only $99 until Dec 28th – save $80 off the full price of $179 by signing up early. Give yourself the gift of working ON your big business VISION for one full day. Burlington, Ontario. Seats are filling up – limited to only 18 women – so
RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“
Do You Have a Client Attracting Brand?
Posted by: | CommentsThe quality and quantity of ideal clients you will attract is in direct relation to the work you put into building a client-attracting personal brand. You can increase your brand value by managing your website appearance and by communicating effectively with your marketplace.
Here’s how:
- Set up your website and blog so that you are speaking directly to your ideal prospects. Make the content about them, not all about you. You have about 30 seconds to capture their attention, and if they don’t see what they’re looking for, they will click away.
- Make an enticing offer at your website and blog that is very easy to see as soon as someone arrives at any of your pages. Don’t just say “sign up for my newsletter”. That just doesn’t work anymore. You must provide something that your prospects can get immediately and that they would value enough to give you their name and e-mail address in exchange for. (So you can build your list, of course!).
- Post to your blog a few times a week some relevant tips and actionable information that your ideal clients will benefit from. Communicate authentically from your expertise and come from a place of helping your clients solve their most pressing problems.
- Communicate consistently to your list so that they come to know, like and trust you. Twice a month or once a week is a good rhythm to get into. Be consistent with the day and time so they look forward to receiving your messages. Let your passion, expertise and personality shine through.
Do these four things and you will have the foundation for a client-attracting personal brand attracts more of your ideal clients authentically without you having to work so hard at selling.
I invite you to post your comments below.
Build the Buzz for Your Brand Online – Free Teleseminar TUESDAY

I invite you to join me TUESDAY, November 22nd for my FREE Teleseminar: “Six Smart Strategies to Build the Buzz for Your Brand Online”.
In this value-packed training call, I’ll share with you my online marketing secrets so you can make a name for yourself in your niche market and make a bigger difference in the world.
You’ll learn exactly what you need to do to create a well-known, in-demand, client-attracting personal brand so you can work less, have more freedom, and make more money in your solo-business.
Sign Up More Clients Now! 6 Week Authentic Sales Intensive
Posted by: | Comments| Nov ’11 |
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| 4:00 pm |
Are you a coach, speaker, consultant or other woman service professional who would like to sign up more clients, add new income streams to your business, and make a bigger impact?
I invite you to join me for my new 6 week sales intensive tele-training program:
Sign Up More Clients Now! 6-Week Authentic Sales Breakthrough Intensive
This is my Step-by-Step Formula to Turn More Interested Prospects into Long-Term Invested Clients and Build Your Brand with New Income Streams.
Over the next six weeks, I will personally take you through my proven authentic client sales system to get you on the path to higher IMPACT and higher INCOME in record time so you can enjoy more freedom while making a bigger difference in the lives of more people.
Starts Wednesday, November 2nd, 2011
Read More→
Five Simple Steps to Sign Up More Clients – Free Teleseminar
Posted by: | Comments| Nov ’11 |
| 1 |
| 4:00 pm |
“Five Simple Steps to Sign Up More Clients and Add New High-Profit Income Streams to Your Service Business” – Free Training Call with Jan Marie Dore
Tuesday, November 1 2011 at 4pm Eastern/NY Time (1pm Pacific/LA Time)
Would you like to know how to sign up higher paying clients every time? What if instead of always having to chase new clients, you could attract ideal clients effortlessly with your own irresistible signature program?
Join Jan Marie Dore to learn the exact steps to move away from hours-for-dollars work into a high-profit, high-impact business model so you can make a bigger difference in the world and make more money without working so hard.
In this value packed free training call you’ll learn:
Read More→
Trading hours for dollars in your professional service business will never bring you wealth or freedom. How can you take the ceiling off your income, attract more clients, and have more time off? By creating your own signature programs and information products to share your knowledge with more people, differentiate your services from others in your marketplace, position yourself as the go-to person in your field, achieve expert status, and earn passive income.
Yes, Jan! I’m ready to learn how to design my client attracting SIGNATURE PROGRAM, create LEVERAGE in my business, and add profitable new INCOME streams.
Over the next two months, I will personally take you through my proven personal brand marketing system and mentor you step-by-step in how to leverage your expertise and passion into a well-recognized, authority brand so you can attract all the clients, income and freedom you really want.
With this step-by-step blueprint, you will learn how to create a profitable, client-attracting brand around your purpose, passion, expertise and the contribution you know you are here to make.

You'll also receive Jan's tips and recommendations to:
Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives.