Archive for Marketing Coaching Business
Could Your Business Model be More Profitable?
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article
When I first started providing business coaching services, I followed the time for money model that all coaches at that time were trained to use. I charged a monthly fee for two hours of time with me every month.
That worked well while I was in start-up mode. But, it stopped working so well when I reached a full practice. I ran out of the time and energy I needed to add more new clients and additional income. I started to realize there was a cap on my profits.
I could see only three options: either work harder and longer hours to increase my income, or raise my rates, or settle for a less than satisfactory income level.
I chose to raise my rates. I was too timid to go back to my current clients and tell them I wanted more money, so I just increased my fee for new clients. That worked all right for quite a while, and I was content with a decent hourly rate and a full roster of clients.
It wasn’t until I started learning about different business models that I realized I had been in my own little world of not knowing there were other options for me to have a much more profitable business.
It wasn’t until I implemented a new business model and leveraging strategies that I was able to bring in the kind of income I wanted to make. The knowledge of new business models and ways to leverage my time and energy was the foundation for my being able to even imagine making six figures or more.
I made the shift from professional practitioner to business owner first by branching out into multiple streams of income – such as group coaching programs, workshops, training and speaking, and then creating a line of information products. Over time, I discovered additional leveraging models, such as the membership or association model.
Now I know that there are many ways to structure your business so you can move away from trading all your time for money and enjoy much more income and freedom in your business. If you’re not bringing in the kind of money you want, your business model and service delivery systems are the first places to look.
The business models and systems ideas are almost endless so you can attract more clients and make more money without working so hard. I teach those newer models to all my clients. I love showing women how to shift away from trading all their time for money and implementing systems to leverage what they know into multiple streams of income.
Is your business model set up so you can bring in more money with less effort? If not, here’s what to do. First, look for ways you could deliver your services to multiple people at one time. Or, consider raising your rates by packaging your service delivery in different ways that provide more value without taking more of your time. Or, if you have a proven program or signature system, licensing or selling your home-study system might be another option for you to consider to increase your income to the level you want.
Think out of the box with creative, innovative ways to deliver and leverage your existing services, and watch your income start to soar!
Is your business model set up so you can bring in more money with less effort? I love showing women how to shift away from trading all their time for money and implementing systems to leverage what they know into multiple streams of income.
Join me for a Special FREE one hour Teleseminar on
THURSDAY, FEB 2nd, 2012 at 5pm Eastern / 2pm Pacific
You’ll learn the steps you need to take to redesign your business around your expertise, create your signature program to attract more clients, and shift into a six-figure business model.
Find out more and sign up here
Are you looking for proven business growth strategies that REALLY work? Get all the details here for my new coaching program “Make a Bigger Difference: The Step-by-Step Method to Leverage Your Expertise Into a High-Profit, High-Impact,Multiple Streams of Income Business” – 5 Month Teleseminar & Live Webinar Training for Solo Professionals” that STARTS WED FEB 8th – and start kicking your business into high gear today!
Find out more and sign up here
Copyright © Jan Marie Dore ~ www.femalepreneurs.com ~ All rights reserved.
Jan Marie Dore, ‘The Professional Women’s Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Solo-Professional Women’.Jan Marie teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Prosperous Professional Women
RETURN TO DIRECTORY TO READ MORE SMALL BUSINESS MARKETING ARTICLES FOR SOLO-PROFESSIONAL WOMEN
Technorati Tags: small business marketing, small business coaching, small business success, passive income
Smart Strategies to Create a Client Attractive Signature Program – Free Teleseminar
Posted by: | Comments| Feb |
| 2 |
| 5:00 pm |
“Smart Strategies to Create a Client Attractive Signature Program: How to Attract More Clients, Achieve Expert Status, and Take the Ceiling Off Your Income by Packaging Your Expertise” – Free Training Call with Jan Marie Dore
Thursday, February 2nd, 2012 at 5pm Eastern /NY Time (2pm Pacific/LA Time)
Convert this to the correct time in your timezone here
Trading hours for dollars in your professional service business will never bring you wealth or freedom. How can you take the ceiling off your income, attract more clients, and have more time off? By creating your own signature programs and information products to share your knowledge with more people, differentiate your services from others in your marketplace, position yourself as the go-to person in your field, achieve expert status, and earn passive income.
During this value-packed free training call, you will learn:
- How to package your expertise and the work you’re already doing with clients into a simple step-by-step client attractive signature program (any service provider can do this to take the ceiling off your income!)
- The specific steps you can take to start shifting away from hours-for-dollars work into a more scalable, HIGHER INCOME, leveraged business model. (We’ll actually do a hands-on exercise in class to map out ways you can leverage your signature program into multiple income streams and design your 6-Figure Business Blueprint).
- Ways you can create content quickly and use your signature system to create branded workshops, client programs, ONLINE SALES, and back-of-the-room sales. (This strategy will allow you to start creating your own information empire and bring in more INCOME faster.)
- How you can leverage your system into LUCRATIVE, high-end client programs and packages to maximize your cash flow (this is where the REAL money is!)
- Details on my upcoming “MAKE A BIGGER DIFFERENCE” Step-by-Step Training Program to Leverage Your Expertise Into a High-Profit, High-Impact, Multiple Streams of Income Business
that starts February 8th, 2012 and how to know if applying for one of the few exclusive spots is right for you. I will be teaching you the exact steps, strategies and systems you need to create your own Signature Programs and build a MULTIPLE STREAMS OF INCOME BUSINESS. (This is everything you’ll need to know to break through the time-for-money income ceiling so you can double and triple your income in half the time and make a bigger difference in the world).
If you’re not taking full advantage of the internet and the information economy to leverage your time and talent, earn multiple streams of income, up-level your business PROFITS, and live the LIFESTYLE you really want, you’ll want to attend this value-packed training call. With the secrets you’ll learn on this call, you can create a lifetime of income and you’ll never have to sell again. Clients will be calling to work with you!
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Sign Up Here to attend this Free Teleseminar Your contact information will be kept confidential and will not be shared or sold. You’ll also receive a complimentary copy of Jan’s audio class “Seven Steps to Leverage Your Expertise into a Highly Profitable Business” and a subscription to her popular marketing and sales tips ezine “Success Secrets for Women Entrepreneurs”. (You can easily unsubscribe at any time). |
Yes, Jan! I’m ready to learn how to design my client attracting SIGNATURE PROGRAM, create LEVERAGE in my business, and add profitable new INCOME streams.See you on the call!
Jan
PS: Why not invite a friend or colleague to the call? The information I’ll be sharing during this special training is so rich, they’ll thank you for it! Just use the ‘share’ buttons below to share the wealth!
How to Make Your Coaching Practice More Profitable
Posted by: | CommentsDid you catch my interview on “The Coaching Show“? I spoke about attracting more clients and adding new income streams to your coaching practice.
Listen to the replay here of my Coaching Show Interview Wednesday, January 4th.
01/04/12 – I’m segments 3 & 4. “Make Your Coaching Practice More Profitable”
Are You Destined to Do Great Work in the World? (it’s Today)
Posted by: | Comments| Jan |
| 18 |
| 8:00 pm |
Do you have a deep inner calling, a mission, and a passionate message to share with the world?
Do you know, deep down, that you’re destined to play a bigger game… to be a model and a leader to those you’re meant to serve?
I hope so! Because I’d like to invite you to a very special no cost training call happening
WEDNESDAY, JANUARY 18TH at 8pm Eastern/5pm Pacific.
“Insider Secrets to Leveraging Your Time and Talent Into a High-Profit, High-Impact, Multiple Streams of Income Business That Gets Your Purpose Out Into the World in a Much Bigger Way”
I want to help you claim YOUR big, bold PURPOSE so that you can touch the lives of thousands… while creating more income, freeing up your time and preserving the lifestyle that’s so important to you.
I’m going to share several easy to implement leveraging secrets with you. I discovered the secrets of LEVERAGE several years ago, and it has entirely changed the way I do business – making it simpler, more profitable – and more fun!
On the call I’m going to be talking a lot about what it means to play a much bigger game – without working harder. How, instead of always having to chase new clients, you can start implementing a freedom-based leveraged business model starting today that will STREAMLINE all your marketing, SIMPLIFY the way you bring in income, increase your REVENUE, and give you MORE TIME OFF.
Sound too good to be true? It’s not.
The call is WED JAN 18TH, so if you’re not registered yet,
I would love for you to be there!
wishing you much joy and success,
Jan
PS: Helping conscious women of wisdom like yourself bring your great work into the world is a big part of MY life’s work as a business mentor. You see, I’m extremely passionate about the work that coaches and other heart-centered service professionals do – and I’m on a mission to support more women in getting their voice out into the world in a much bigger way. I’m going to be giving you LOTS of practical information on this call to get you started right away. Don’t miss it: Sign Up Here
PPS: Why not invite a friend or colleague to the call? The information I’ll be sharing during this special training is so rich, they’ll thank you for it! Just use the ‘share’ buttons below to share the wealth!
| Jan |
| 18 |
| 8:00 pm |
Free Teleseminar: “Insider Secrets to Leveraging Your Time and Talent Into a High-Profit, High-Impact, Multiple Streams of Income Business That Gets Your Purpose Out Into the World in a Much Bigger Way . . . and Gives You More Visibility, Income, and Freedom” with Jan Marie Dore
Wednesday, January 18, 2011 at 8pm Eastern/NY Time (5pm Pacific/LA Time)
(convert to your timezone here)
What if instead of always having to chase new clients, you could start implementing a freedom-based leveraged business model that would streamline all your marketing, simplify the way you bring in income, increase your revenue, and give you more time off?
Did you know there’s a new entrepreneurial model you can SHIFT into right NOW that will bring you more money, meaning, and freedom so you can make a bigger difference in the world? The key to making this shift into a high profit, high impact business is LEVERAGE.
If you’re not taking full advantage of the internet and the information economy to leverage your time and talent, earn multiple streams of income, up-level your business PROFITS, and live the LIFESTYLE you really want, join Jan Marie Dore for this value-packed training call.
You’ll learn:
- The #1 MOST important thing you must do to stand out and have people lining up to hire you and buy all your products and programs. (Until you do this one thing your marketing and sales will be a struggle).
- Exactly how to LEVERAGE the internet and social media to extend your reach GLOBALLY, get more ATTENTION, and build your BRAND. (These strategies really work to get your name out there in a much bigger way).
- The specific steps you can take to make the SHIFT away from hours-for-dollars work into a more scalable, higher income, leveraged business model. (Some simple changes I’ll tell you about can make all the difference to SIMPLIFY your marketing, free up your time,) and boost your INCOME.
- The Top 5 INCOME STREAMS to consider as well as simple, proven strategies to turn what you know into LUCRATIVE NEW PROFIT CENTERS. (I’ll also make sure you know about the new income stream that can be your fastest path to CASH).
- The 3 MAJOR MISTAKES most entrepreneurs make when they launch multiple income streams (you really need to avoid these mistakes or else you may actually make LESS money!).
- How to implement ONE BIG POINT OF LEVERAGE RIGHT NOW so you can take the ceiling off your income and get FAST RESULTS that will give you a big boost in confidence and cashflow. (This is the EXACT PROCESS I’ve used for myself and my clients with great results).
- Details on my upcoming “VISIBILTY, INFLUENCE, AND INCOME MENTORING PROGRAM” for Savvy Women Entrepreneurs that starts February, 2012 and how to know if applying for one of the few exclusive spots is right for you. I’ll be mentoring you to step into the new, high-leveraged, high-profit Entrepreneurial Freedom Model as a Feminine Leader. I will be teaching you the exact steps, strategies and systems you need to build a MULTIPLE STREAMS OF INCOME BUSINESS. (This is everything you’ll need to know to break through the time-for-money income ceiling so you can double and triple your income in half the time and make a bigger difference in the world).
If you’re a coach, consultant, speaker or service professional, join Jan Marie Dore for this valuable free training teleseminar to learn EXACTLY what you need to do to shift from a single source of income into a highly leveraged, multiple streams of income, high profit business model that gets your PURPOSE out into the world in a much bigger way and gives you more visibility, freedom and income.
You’ll leave this call with SPECIFIC STEPS you can take right away to start shifting into the new, highly leveraged entrepreneurial model that will give you more money, meaning, and freedom so you can make a bigger difference in the world!
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Sign Up Here to attend this Free Teleseminar Your contact information will be kept confidential and will not be shared or sold. You’ll also receive a complimentary copy of Jan’s audio class “Seven Steps to Leverage Your Expertise into a Highly Profitable Business” and a subscription to her popular marketing and sales tips ezine “Success Secrets for Women Entrepreneurs”. (You can easily unsubscribe at any time). |
See you on the call,
Jan
PS: Why not invite a friend or colleague to the call? The information I’ll be sharing during this special training is so rich, they’ll thank you for it! Just use the ‘share’ buttons below to share the wealth!
Five Ways to Attract More Clients
Posted by: | CommentsAttracting clients can be effortless when you focus on your strengths rather than trying to improve your areas of weakness. There might be something you are already doing that comes easily to you, something you might take for granted, but which could be the best way for you to connect with potential clients. If you spend more time doing that, rather than trying to do all the various marketing activities that are possible, over time you’ll achieve success.
Here are some ideas for growing your client base if you’re in the early stages of your business:
1. Get the Word Out
Who doesn’t know about you yet? Tell everyone you know about your new business. Let them know what you do and who you do it for. If you get in the habit of always telling everyone you know what you are up to and asking for their help in growing your business, that may be enough to bring you all the clients you need. Ask for their support and ask for referrals. Keep them updated regularly. And – remember to always ask what you can do for them.
2. Focus on Benefits
Focus on the benefits of what you do, not on the way you do it or the process you use. One mistake professionals often make is talking about HOW they work with people. Most people are interested in what’s in it for them, not how you do your work. People want to hear what outcomes or results they might expect from working with you, not how you are going to get them that result. For example, an accountant might say that the benefit of their work with clients is ‘peace of mind’, rather than saying ‘we’ll have your monthly statements ready on time’. Hear the difference?
3. Develop a Powerful Self-Introduction
Many self-employed professionals lack the confidence and the clarity to declare succinctly who they are, what they do, and who they do it for. It often takes time to find the exact words that will have an impact. Having a clear self-introduction implies that you have made some choices about who your ideal clients are and what your strengths are in working with them. A simple formula for your self-introduction is to say who you work with, what their key challenge is, how you can help them solve that problem, and what the long-term effect of your solution would be for them.
4. Be Very Interested in Your Potential Clients
Don’t try to ‘sell’ your services. That’s too painful! Instead, engage in conversation with people and be REALLY interested in them – genuinely, of course. Stop trying to persuade people to buy, and instead, find a way to be in relationship with each person you speak with. Don’t use a canned sales talk; have a REAL conversation that reaches into the heart of what this potential client really wants to talk about.
5. Network Like Crazy
Every encounter you have is a chance to expand your network. In order to attract more clients, you’ll need to expand your circle of influence. You have to get the word out to everyone you know, then count on them to get the word out to everyone they know. And voila – thanks to the theory of six degrees of separation, hundreds, or even thousands of people will know who you are and what you do. You can network through groups or associations, or even by volunteering. Your local paper will have a listing of events you can choose from in the weekly business section.
Make attracting clients fun. Make it a game. Challenge yourself to approach more people and strike up a conversation. Reframe ‘selling’ to ‘forming new relationships’ and you’ll be well on your way to having a steady stream of new prospects calling you.
There is no one right or best way to attract clients. Get your message out to as many people as possible. The more people who know about you, the more likely you will be to attract all the clients you can handle.
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Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Professional Womens’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Professional Women’.
Jan teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.
Adding Multiple Streams of Income – My Interview on The Coaching Show
Posted by: | CommentsDid you catch my interview on “The Coaching Show” with Christopher McAuliffe on Wednesday, January 4th? I spoke about attracting more clients, adding new income streams and moving beyond the time-for-money income ceiling.
01/04/12 – I’m segments 3 & 4.
You can listen to the replay here.
Three Quick Ways to Get More Clients Now
Posted by: | CommentsAttracting and retaining prospects and clients is the lifeblood of any business. Yet one of the biggest challenges most of the entrepreneurs and self employed professionals I work with say they have is getting a steady stream of new clients.
Is this a challenge for you?
Well, if so, you’re not alone. I know that when I started my professional coaching business many years ago, I struggled for the first few years to build up a full practice of clients. Now, I have systems and support in place to generate new leads for my website and my business automatically so that the marketing is not such a time-consuming effort anymore.
If you need more clients to sustain the income for your business or professional practice, here are three of the best ways to generate new business quickly.
1. Ask for Referrals.
Asking for referrals is the number one way for most businesses to get new business. Yet many professionals don’t use this strategy because they are not confident in asking clients and colleagues to refer to them on. You can send an email, a letter, or a postcard to everyone in your database letting them know that you build your business through referrals and that you have openings for new clients. Be clear about the type of client you are looking for and how you can help them achieve a certain outcome or result. Being as specific as possible will make it easier for people to refer you new business.
2. Give a Free Talk or Teleseminar.
Giving free talks is a great way to put yourself in front of people who might be interested in your services. There are numerous places in every city where you could give a free talk. Teleseminars are also a great way to gain wider exposure. Be strategic in giving your presentation only to people who are in your target audience so there is more likelihood they will hire you. Focus on delivering good content, and weave in stories about the results people receive by working with you. Make a ‘call to action’ at the end of your talk to entice people to follow up, and have business cards, a brochure, and/or a handout they can take away with them.
3. Contact Former Clients.
This is the one of the most overlooked yet one of the best ways to get new clients quickly. Most professionals make the mistake of continually looking for brand new clients. This can be costly and time consuming. They don’t think to try the quick, low-cost way of contacting and reactivating former clients. People who have worked with you in the past will often be willing to work with you again – especially if you make them an offer they can’t refuse. Contact former clients and make them a special offer, or offer them a slight discount for the first session. I think you’ll be pleasantly surprised at how many say yes.
If your business needs an infusion of cash and clients right now, try any one of these quick, low-cost way to generate new prospects and clients. It can be easier than you think!
Wishing you much joy and prosperity in 2012!
Jan
P.S. Are you coming NEXT WEEK Friday, January 13th for my one day WORKSHOP “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build a meaningful business around your life purpose.
Early price just $99 until TODAY January 3rd – save $80 off the full price of $179 by signing up NOW. Burlington, Ontario. Seats are filling up – limited to only 18 women – Join Us . . .
RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“
P.P.S: Can’t make the live workshop? Why not schedule a private half-day virtual intensive with me to create your blueprint for success? Together we’ll design your customized plan to attract more clients, opportunities and income in 2012. Find out more and sign up here for your own “VIP Private Virtual Intensive”“
Want to use this article on your website or your own ezine? You’re welcome to, however we do require that you include the copyright and the following bio with live web site link. Please also notify us where the material will appear. copyright by Jan Marie Dore of Femalepreneurs.com.
Jan Marie Dore mentors coaches, speakers, consultants and other solo-professional women to work fewer hours and make more money with online business building strategies. Get your free Professional Women’s Success Kit and other marketing resources at http://www.femalepreneurs.com
SMART Marketing 2012 – One Day Intensive Workshop
Posted by: | Comments| Jan |
| 13 |
| 9:30 am |
Attract More Great New Clients With a SMART Marketing Plan and Strategy for 2012 – One Day Workshop Intensive with Jan Marie Dore, MCC
For Women Coaches, Consultants, Speakers, Trainers and Other Service Professionals Who Want a Gameplan to Grow Their Business and Income in 2012
Are you a woman with a purpose-based business who is ready to make a bigger difference and make more money in 2012? – a coach, consultant, speaker or other service professional who wants more visibility, credibility and more income?
You Can Break Thru the Feast or Famine Client Rollercoaster, Use a Simple Step-by-Step System and Create a Smart, Simple Marketing Plan to Sign Up More Great Clients – In Just One Day!
I’m going to walk you through some simple SHIFTS you can make to break through the trading-time-for-money income ceiling into a simple, elegant business model that leverages your expertise so you can bring in a greater INCOME and serve MORE CLIENTS in less time.
With a perfect balance of strategy, tactics, hands-on exercises, brainstorming, networking and a supportive mentor to challenge and guide you, here’s what you’ll achieve in this one day intensive.
You will:
- Create a simple, step-by-step Marketing Action Plan you can start implementing immediately so you’ll get on track to have your best year yet.
- Eliminate the marketing mistakes that stop you from achieving the results you really want and wste a lot of time and money.
- Map out a simple system to build your visibility and credibility and increase the demand for your services so clients are calling you instead of you chasing after them.
- Learn the fastest way that works really well right now to sign up more high-end clients quickly – even in this economy. This strategy has worked very well for me to boost my cash flow on a regular basis.
- Know exactly how to make your offers irresistible to your ideal prospects so they say YES! every time.
BONUS RESOURCES you will receive at the One-Day Smart Marketing Intensive include my valuable step-by-step worksheets – plus you’ll get checklists and templates to make it easy for you to “plug and play” and get results FAST. – - – These checklists alone are worth investing in this marketing workshop as they will will save you time and make you money!
- CHECKLIST #1: 40 Marketing and Promotional Ideas to Launch and Fill Your Service Packages and Programs and Sell More Products
- CHECKLIST #2: “Top Ways to Position Yourself as an Expert, Specialist or Authority in Your Field”
- CHECKLIST #3: “Ten Steps to Create Your Unique Signature System”
- CHECKLIST #4: “Ten Great Ideas for New Income Streams to Create With Your Signature System”
- CHECKLIST #5: “How to Launch Your New Programs and Sell High-Profit VIP Intensive Days”
This day will be more like an interactive, action-oriented intensive coaching day than a seminar. The audience is limited to a small group of motivated women entrepreneurs and professionals who are ready to do what it takes to plan for better results in 2012.
Give yourself the gift of taking this day to step away from your business, DREAM BIGGER than you can on your own by connecting with other like-minded women, and create a SIMPLE, ELEGANT PLAN for INCOME GROWTH in 2012 in a highly creative, supportive environment.
Don’t let another year go by and not reach the results you really want! All it takes is a plan and a strategy to attract more clients and grow your business – and you’ll leave this intensive with a clear step-by-step strategy and a simple, written marketing plan – in just one day.
Only 18 spots available – and at this extremely low investment, I expect them to go fast. Early bird pricing ends December 28th. So sign up now and reserve your space so you’ll have a “Smart Marketing Strategic Plan to Attract More Great New Clients in 2012″.
About Your Facilitator
Jan Marie Dore is a Master Certified Coach dedicated to advancing women in business. She is a speaker, coach, consultant, mentor, author, and business strategist who draws on her extensive corporate background in senior financial roles and her many years as a successful entrepreneur.
Jan has played a pivotal role in helping thousands of women business owners get on the path to more success, meaning, and income by mentoring them to develop their natural talents and teaching them effective strategies to stand out, get ahead, and communicate with confidence. Her clients are professional women worldwide who are inspiring and leading change and making a difference in people’s lives. Jan’s passion is to teach these women new business models and strategies to get their voice out to more people and feel more fufilled in their business as they make their greatest contribution.
Date: Friday, January 13, 2012
Time: 9:30am to 4:30pm. Networking lunch included.
Location: THINKSPOT * Burlington, Ontario
Limited to a maximum of 18. This will be a small group of savvy talented purposeful business women who will each receive personalized attention from Jan in this intimate setting.
Your Low Investment for this One Day Intimate Marketing Intensive “Attract More Great New Clients With a SMART Marketing Plan and Strategy for 2012″
$99 + HST SPECIAL EARLY BIRD PRICE only until January 3rd
(you save $80 off the full price of $179!)
Price includes networking lunch and refreshments. Only 18 spaces available.
January 4th, price will be $149 + HST until January 10
Full price after January 10 will be $179 + HST – so be sure to sign up by January 3rd and save $80!
Registration closes January 12.
Contact us here if you have any questions.
Do You Know Your Perfect Profit Zone?
Posted by: | CommentsI’m getting ready to celebrate the holidays, as I’m sure you are too, but I wanted to take a moment to share with you a quick business assessment that can potentially shift your income dramatically in 2012.
With the changing economy, you may have noticed changes in the effectiveness of your marketing tactics. In this period of slower economic growth, the women business owners who clarify the most profitable zone in their marketplace are the ones who will come out on top. It’s now more important than ever to find a profitable niche you can be a leader in.
Do you know your ‘Perfect Profit Zone’?
If not, here’s a quick assessment you can take for your current business to determine your most profitable and in-demand services and products.
First, look for these two groups or client types in your current client base:
- clients who have been the most loyal
- clients who have been the most profitable
Then, look at your services, programs and products to determine:
- which ones are in most demand
- which ones are the most profitable
Now, find the intersection of your most loyal, profitable clients AND your most profitable, in-demand services and products, and you’ll know where the sweet spot is in your business that you can now leverage in 2010 for continued growth and profitability.
I invite you to post your comments and thoughts below.
Wishing you much joy and love during this holiday season,
Jan
P.S. Are you joining me Friday, January 13th for my one day workshop “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build your business around your life purpose.
Only $99 until Dec 28th – save $80 off the full price of $179 by signing up early. Give yourself the gift of working ON your big business VISION for one full day. Burlington, Ontario. Seats are filling up – limited to only 18 women – so
RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“
You'll also receive Jan's tips and recommendations to:
Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives. 
