Archive for Small Business Marketing
Is Self-Promotion Your Fatal Flaw?
Posted by: | CommentsWomen entrepreneurs come to me to work on their marketing and sales so they can grow their business. Many of them struggle with the marketing and self-promotion part of their business before they coach with me.
It’s very common that self-promotion is the fatal flaw for many entrepreneurial women.
Is that true for you?
Women say that marketing themselves and their services is one of their most challenging tasks. They have a hard time blowing their own horn with confidence. They cringe at the thought of being rejected when someone says no. They don’t want to appear pushy or salesy when they talk about what they do.
If you find you’re resisting promoting yourself and your business, and not attracting all the clients you really want, here are three things you can do starting today to feel more confident and powerful:
- Work on developing a more empowering set of beliefs about yourself, your strengths, your talents, and your abilities. Know that you have a unique gift to offer that many people need and want.
- Build supportive relationships with every communication you have. Grow your community of people who want to stay connected with you and build a network of mentoring and support.
- Switch to attraction marketing and education-based marketing an you’ll never have to sell again!
If you’d like help turning your fatal flaw into a powerful strength, contact me to schedule a strategy session. I can help!
I’d love to hear what you do to feel more confident promoting yourself and your services.
Marketing with Meaning
Posted by: | CommentsBook Review: “The Next Evolution of Marketing: Connect With Your Customers by Marketing with Meaning” by Bob Gilbreath. Published 2010 by McGraw-Hill Books. (Until August 2nd, you can enter to win a copy of this book at Marketing Sherpa.)
Marketing Strategist Bob Gilbreath of MarketingWithMeaning.com says there’s a marketing revolution now underway. We’re in the midst of a sea change in marketing. Old formulas are no longer working. Why? Because most traditional marketing is void of meaning.
Read More→
Five Ways to Attract More Clients
Posted by: | CommentsAttracting clients can be effortless when you focus on your strengths rather than trying to improve your areas of weakness. There might be something you are already doing that comes easily to you, something you might take for granted, but which could be the best way for you to connect with potential clients. If you spend more time doing that, rather than trying to do all the various marketing activities that are possible, over time you’ll achieve success.
Here are some ideas for growing your client base if you’re in the early stages of your business:
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The Path to Profit Business Blueprint – Teleseminar Training
Posted by: | Comments| May |
| 20 |
| 5:00 pm |
The Path to Profit Income Growth Formula®: The Step-by-Step Business Blueprint to Attract More Clients and Sales and Transform Your Expertise into Highly Lucrative Income Streams
Do you have a passion, an expertise or a message you’d like to share with a wider audience? Are you tired of being the best kept secret in your field and not attracting all the clients and income you’d really like?
I’d like to introduce you to my new program that is going to change the way you market your services and make money in your business FOREVER!
Over the next two months I will personally take you through my proven Path to Profit Income Growth Formula® and mentor you step-by-step in how to leverage your expertise, passion and purpose into multiple sources of income so you can attract all the clients and sales you really want in your solo business.
Starts Thursday, May 20th, 2010
Best List Building Strategies to Attract More Clients – Free Teleseminar
Posted by: | Comments| Apr |
| 29 |
| 8:00 pm |
“Best List Building Strategies: How to Build Your List and Grow Your Client Base” with Jan Marie Dore
Are you struggling to grow your email list? You’re not alone. “How can I grow my list quickly?” is one of the top questions I get from my clients. It’s a big challenge for many solo-professionals. And – it’s one of the most important activities you can do to market your business.
A large list can keep your business consistently full with clients. But, it can be a challenge to continually find people who may not know you to sign up for your offer and give you their name and email.
Listen to the Replay:
Stepping Up to a Bigger Stage in Your Business
Posted by: | CommentsAre you ready to step up to a bigger stage in your business?
For several months now, I have been feeling called to step up in a bigger way and live more of my purpose by getting out and giving more talks, presentations, and live events.
I must say, I have also been resisting being more visible in this way and sharing my message with larger audiences in several ways by:
- not clarifying what I would like to speak about
- not honing in on my unique talents, specialty or passion
- getting bogged down in too many to-dos and non-revenue-generating activities
Are you experiencing any of these things?
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My Guest Author Post at Staples Business Depot Blog Today
Posted by: | CommentsCould your biz model be more profitable? My article is posted at Staples Business Depot Small Business Blog today. They have asked me to submit my articles, and I sent in several recently. I love sharing tips with entrepreneurs, and it’s great exposure for me!
“Could Your Business Model Be More Profitable?”
By Jan Marie Dore
When I first started providing business coaching services, I followed the time-for-money model that all coaches at that time and most professional service providers were trained to use. I charged a monthly fee for two hours of time spent with me every month.
That worked well while I was in start-up mode. But it stopped working so well when I grew into a full practice. I ran out of the time and energy I needed to add more new clients and additional income. I started to realize there was a cap on my profits.
I could see only three options: either work harder and longer hours to increase my income, or raise my rates, or settle for a less than satisfactory income level.
Let me know what you think!
Jan
100 Best Blogs for Women in Business
Posted by: | CommentsI’m honored to be at at #7 on the list of “100 Best Blogs for Women in Business“. I’m in the category of blogs for Entrepreneurs.
Women in business have successfully made a place for themselves over the years and continue to be a symbol of growth in the business sector. Many successful women share their experience through their blogs.
These great blogs from women in business are full of tips, resources, support, and more.
Check out the list here of “100 Best Blogs for Women in Business“.
The Formula for Making More Money and Having More Freedom – Free Teleseminar
Posted by: | Comments| Mar |
| 22 |
| 8:00 pm |
“The Formula for Making More Money and Having More Freedom in Your Business” -Free Teleseminar with Jan Marie Dore
Monday, March 22, 2010 at 8pm Eastern / 5pm Pacific
Do you want more money and more freedom in your business?
It is possible to build a business that is financially rewarding, gives you the lifestyle you really want, and makes a big difference in the world.
Read More→
Have You Narrowed Your Niche?
Posted by: | CommentsFor far too many years in my business, I struggled with narrowing my specialty and choosing a niche. I believed that fine tuning my niche would keep away much needed business and clients.
I have found the opposite to be true. Now my niche has become more like a beacon that attracts just the right clients without as much effort on my part.
What is a niche? My definition of a niche is a target market plus a specialty. You can start with one or the other, but in order to have a true niche, you must have both.
Narrowing your niche just means that you are positioning yourself more closely to the people or companies who could most benefit from your services. When you hone in on your ideal target audience, business comes to you more easily, you enjoy doing what you do every day, and you make more money. Your marketing becomes much more effortless, and people start to call you instead of you chasing after them.
Read More→
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Jan Marie Dore is a small business coaching expert and Master Certified Coach (MCC) who mentors creative, entrepreneurial women to attract more clients and design highly profitable businesses around their passion, purpose and expertise. Jan founded 
