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Could Your Business Model be More Profitable?
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article
When I first started providing business coaching services, I followed the time for money model that all coaches at that time were trained to use. I charged a monthly fee for two hours of time with me every month.
That worked well while I was in start-up mode. But, it stopped working so well when I reached a full practice. I ran out of the time and energy I needed to add more new clients and additional income. I started to realize there was a cap on my profits.
I could see only three options: either work harder and longer hours to increase my income, or raise my rates, or settle for a less than satisfactory income level.
I chose to raise my rates. I was too timid to go back to my current clients and tell them I wanted more money, so I just increased my fee for new clients. That worked all right for quite a while, and I was content with a decent hourly rate and a full roster of clients.
It wasn’t until I started learning about different business models that I realized I had been in my own little world of not knowing there were other options for me to have a much more profitable business.
It wasn’t until I implemented a new business model and leveraging strategies that I was able to bring in the kind of income I wanted to make. The knowledge of new business models and ways to leverage my time and energy was the foundation for my being able to even imagine making six figures or more.
I made the shift from professional practitioner to business owner first by branching out into multiple streams of income – such as group coaching programs, workshops, training and speaking, and then creating a line of information products. Over time, I discovered additional leveraging models, such as the membership or association model.
Now I know that there are many ways to structure your business so you can move away from trading all your time for money and enjoy much more income and freedom in your business. If you’re not bringing in the kind of money you want, your business model and service delivery systems are the first places to look.
The business models and systems ideas are almost endless so you can attract more clients and make more money without working so hard. I teach those newer models to all my clients. I love showing women how to shift away from trading all their time for money and implementing systems to leverage what they know into multiple streams of income.
Is your business model set up so you can bring in more money with less effort? If not, here’s what to do. First, look for ways you could deliver your services to multiple people at one time. Or, consider raising your rates by packaging your service delivery in different ways that provide more value without taking more of your time. Or, if you have a proven program or signature system, licensing or selling your home-study system might be another option for you to consider to increase your income to the level you want.
Think out of the box with creative, innovative ways to deliver and leverage your existing services, and watch your income start to soar!
Is your business model set up so you can bring in more money with less effort? I love showing women how to shift away from trading all their time for money and implementing systems to leverage what they know into multiple streams of income.
Join me for a Special FREE one hour Teleseminar on
THURSDAY, FEB 2nd, 2012 at 5pm Eastern / 2pm Pacific
You’ll learn the steps you need to take to redesign your business around your expertise, create your signature program to attract more clients, and shift into a six-figure business model.
Find out more and sign up here
Are you looking for proven business growth strategies that REALLY work? Get all the details here for my new coaching program “Make a Bigger Difference: The Step-by-Step Method to Leverage Your Expertise Into a High-Profit, High-Impact,Multiple Streams of Income Business” – 5 Month Teleseminar & Live Webinar Training for Solo Professionals” that STARTS WED FEB 8th – and start kicking your business into high gear today!
Find out more and sign up here
Copyright © Jan Marie Dore ~ www.femalepreneurs.com ~ All rights reserved.
Jan Marie Dore, ‘The Professional Women’s Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Solo-Professional Women’.Jan Marie teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Prosperous Professional Women
RETURN TO DIRECTORY TO READ MORE SMALL BUSINESS MARKETING ARTICLES FOR SOLO-PROFESSIONAL WOMEN
Technorati Tags: small business marketing, small business coaching, small business success, passive income
Adding Multiple Streams of Income – My Interview on The Coaching Show
Posted by: | CommentsDid you catch my interview on “The Coaching Show” with Christopher McAuliffe on Wednesday, January 4th? I spoke about attracting more clients, adding new income streams and moving beyond the time-for-money income ceiling.
01/04/12 – I’m segments 3 & 4.
You can listen to the replay here.
The Four New Cs of Marketing
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article
Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C’s of marketing rather than the more traditional four P’s. They are much more customer oriented – and you need to think like your clients to do your best marketing.
Originally coined by Robert F. Lauterborn, co-author of “The New Marketing Paradigm: Integrated Marketing Communications”, the four C’s are more client centered and encourage us to view our business from the client’s perspective. They represent a fundamental shift in the marketing paradigm in response to the dramatic changes in the way people now make their buying decisions.
- Instead of Product – you have Customer Value
- Instead of Place – Convenience
- For Price – Cost
- For Promotion – Communication
Here are some guidelines on these concepts and why they are important to consider in your marketing plan.
Customer Value
You can no longer sell whatever you want to. You can only sell what people specifically want to buy. Understand your client’s needs and wants through ongoing survey and feedback so that you can provide massive value back to them.
Convenience
With the Internet and increased competition, the availability of similar services is infinite. Think convenience to buy. Make it very convenient for consumers to acquire your products and services. Many websites are set up to sell online 24/7 so that when the client is ready to buy, they don’t have to wait.
Cost
Understand consumer’s costs to satisfy their wants and needs. Determine how customers will respond to paying your sales prices by doing some market research. Are your price points set at the level where customers are willing to buy?
Communication
Forget Promotion; the new word is Communication. Mass marketing no longer works. Two-way conversation is essential. Your marketing communication may need to be more of a relationship-based process.
In today’s economy, it’s very easy for consumers to take their dollars elsewhere. If you can understand your client’s needs and wants through ongoing survey and feedback, you will be able to provide lots of value back to them.
To promote yourself effectively, you need to stand in your clients and shoes, and look at things from their perspective. If you practice these four C’s you’ll have a better chance of connecting with your potential clients.
Take Action
Review your marketing practices in the following four areas:
1. Customer Value
Survey your client’s needs and wants on an ongoing basis so that you can provide massive value back to them.
2. Convenience
How convenient do you make it for consumers to acquire your products and services? Can they purchase from you 24/7 through your website?
3. Cost
How are customers responding to paying your sales prices? Will they buy at the price points you have set?
4. Communication
Take a look at your marketing communication. Is it one-way or two-way? Do you encourage comments and feedback? Can you say it’s a relationship-based process?
© Copyright Jan Marie Dore www.janmariedore.com All rights reserved.
Jan Marie Dore, ‘The Professional Women’s Success Coach’, Speaker and Author, publishes valuable marketing tips to grow a professional service business and increase profitability in her newsletter and blog ‘Success Secrets for Solo Professional Women’.
Jan Marie teaches women how to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com .
Are You Making These Mistakes at Your Website?
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article
Is your website bringing you all the sales and opportunities you want?
Over the years as I have studied marketing best practices and mentored thousands of women entrepreneurs in marketing and growing their business, I have observed what works and what doesn’t work in creating effective websites that sell.
All too often I have seen entrepreneurs and professionals spend thousands of dollars on pretty but ineffective websites. They pay someone for a lovely design but that person may not know the basics of how your website needs to be designed so that you get more leads and more sales.
Here are the mistakes I see and the steps to fix them:
Read More→
Top Seven Business Tips for Women Entrepreneurs
Posted by: | CommentsClick the button to listen to this article read by Jan and share your comments below.
Over the past thirteen years, I have worked with hundreds of women entrepreneurs as their business coach. I’ve noticed that many women small business owners experience the same challenges in growing and running their businesses, such as feeling overwhelmed and isolated, having difficulty keeping focused, not enrolling enough support, and not planning for growth.
Here’s a summary of my best advice for any woman running a small business – my top seven tips for women entrepreneurs:
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Is Your Marketing Message Targeted and Powerful?
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article.
For your marketing message to be really powerful and effective, it needs to be very targeted and specific. You’ll want to define who the ideal prospects are who could most benefit from your products and services, and include that in your message. You’ll also want to really understand their most pressing issues and challenges so that you can demonstrate that you provide targeted solutions to their problems.
Here are three steps you can take to target your marketing message more specifically:
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7 Ways to Leverage Your Expertise to Make a Difference and Make Money – Free Teleseminar
Posted by: | Comments| Nov ’10 |
| 23 |
| 7:30 pm |
“Seven Ways to Leverage Your Expertise to Make a Bigger Difference in the Lives of More People and Make More Money” with Jan Marie Dore
Are you ready to learn ideas and strategies to redesign your business around your expertise so you’ll have more time and freedom and make a bigger difference in the lives of more people? In this teleclass, I’ll share with you what you need to know to build a business that is financially rewarding, gives you the lifestyle you really want, and makes a big impact in the world.
You’ll learn:
- how to redesign your business around your expertise so you can achieve expert status
- how to rise to the top of your field and become a leader in your niche market
- how to turn what you know into multiple, lucrative profit centers
- the specific steps you can take to start making the shift to earning more passive income
- how to leverage your expertise through joint ventures and collaboration with others
- my seven step strategy to build a highly profitable business with information products and coaching programs
As a result of this teleseminar, you’ll be on your way to making a bigger difference in the lives of more people and increasing your financial success!
Seven Steps to Leverage Your Expertise into a Six Figure Business
Posted by: | CommentsClick the arrow to listen to Jan Marie Dore reading this article.
Is passive income in your success plan? If not, it should be.
Smart professional women develop multiple streams of income in their business. They know that financial freedom begins with passive income. They sell their ideas, not just their time.
You can turn your passion and what you love into profitable income streams. Coaching, consulting, speaking and delivering workshops are examples of active sources of income. Selling products, assessments, licensing your programs, and affiliate marketing are examples of passive sources of income. To be really profitable and free up more of your time, you want to shift the mix so that most of your income comes from passive sources.
You can redesign your business around your ideal lifestyle and free yourself from feeling trapped in your business. You can design your business so you work less, make more and live life on your own terms.
To build a very successful business in the new Web 2.0 marketplace you must learn how to create information products. You can leverage your expertise into a very profitable business by turning what you know into products and programs.
Read More→
Mastermind Your Way to Business Success
Posted by: | CommentsI have been enjoying attending more women’s networking groups recently and finding out what women business owners are up to and are thinking about. There are so many inspirational women out there providing amazing services and products. I really love supporting women in solving their most pressing business challenges.
Click the arrow to listen to Jan Marie Dore reading this article.
I’m a big believer in mastermind programs and success teams. A business mastermind success team is a group of entrepreneurs who get together to support each other in growing their business, in moving through stuck places, and in brainstorming ideas for new opportunities.
Read More→
Jan Marie Dore with Sandy Vilas on Blog Talk Radio
Posted by: | Comments| Apr ’10 |
| 27 |
| 8:00 pm |
Join me Tuesday, April 27, 2010 as I’m interviewed by Scott Cluthe on his show “Positively Incorrect” on Blog Talk Radio along with Sandy Vilas, CEO of CoachInc.com / Coach U.
LISTEN TO THE AUDIO REPLAY HERE.
Click the arrow to play or pause the Audio.
You'll also receive Jan's tips and recommendations to:
Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives. 
