Comments on: Is Your Marketing Message Targeted and Powerful? http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/ The Professional Womens Success Coach shares secrets to having more clients, income and freedom in your business....and living a great life Tue, 31 Jan 2012 17:48:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jan Marie Dore http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/comment-page-1/#comment-5515 Jan Marie Dore Fri, 28 Jan 2011 20:57:21 +0000 http://www.femalepreneurs.com/blog/?p=995#comment-5515 Hi Amy, You're right. Many people want to help everyone. Helping professionals in particular have that desire to help all people. Targeting your marketing is just one way to refine your message to who you can help the most. Other people will still find you and be attracted to your message. I like your suggestion about creating a conversation around someone's needs. That's what it's all about! Hi Amy,
You’re right. Many people want to help everyone. Helping professionals in particular have that desire to help all people. Targeting your marketing is just one way to refine your message to who you can help the most. Other people will still find you and be attracted to your message.

I like your suggestion about creating a conversation around someone’s needs. That’s what it’s all about!

]]> By: Amy Franko http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/comment-page-1/#comment-5513 Amy Franko Fri, 28 Jan 2011 20:46:48 +0000 http://www.femalepreneurs.com/blog/?p=995#comment-5513 Jan Marie, I think your advice is spot on! It seems so simple, yet there's that pull of "I want to help everyone," or "I don't want to limit who I work with," or "What if my target market is too narrow?" It can really take some guts to clearly define a target market and stick to it! Clearly defining the points you mention are the keys to creating a sales cycle of offerings that lead to revenue/profits. Offerings of various levels of content and price points meet the potential client where he or she is at, and builds trust and credibility. But it all starts with knowing who you serve, where to find that person, what he/she needs, and then creating a conversation that leads to your sales cycle. Jan Marie, I think your advice is spot on!

It seems so simple, yet there’s that pull of “I want to help everyone,” or “I don’t want to limit who I work with,” or “What if my target market is too narrow?” It can really take some guts to clearly define a target market and stick to it!

Clearly defining the points you mention are the keys to creating a sales cycle of offerings that lead to revenue/profits. Offerings of various levels of content and price points meet the potential client where he or she is at, and builds trust and credibility.

But it all starts with knowing who you serve, where to find that person, what he/she needs, and then creating a conversation that leads to your sales cycle.

]]> By: Jan Marie Dore http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/comment-page-1/#comment-5514 Jan Marie Dore Fri, 28 Jan 2011 20:39:38 +0000 http://www.femalepreneurs.com/blog/?p=995#comment-5514 Great comments Jared & David! Thanks for sharing your insights. Great comments Jared & David!
Thanks for sharing your insights.

]]> By: Jared O'Toole http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/comment-page-1/#comment-5510 Jared O'Toole Fri, 28 Jan 2011 20:37:30 +0000 http://www.femalepreneurs.com/blog/?p=995#comment-5510 Defining and sticking to your target market is so important! You can't try to be everything to everyone. I recently made that mistake in my business and it showed! So don't only define the market but make sure you stay on track with it. Just because someone who isnt in your target starts making suggestions how to better suit them doesnt mean you should. Defining and sticking to your target market is so important! You can’t try to be everything to everyone. I recently made that mistake in my business and it showed! So don’t only define the market but make sure you stay on track with it. Just because someone who isnt in your target starts making suggestions how to better suit them doesnt mean you should.

]]> By: David Calabrese http://www.femalepreneurs.com/blog/is-your-marketing-message-targeted-and-powerful/comment-page-1/#comment-5512 David Calabrese Fri, 28 Jan 2011 20:27:11 +0000 http://www.femalepreneurs.com/blog/?p=995#comment-5512 Conducting market research. That statement in and of itself is intimidating, but why is it so intimidating? Maybe because many of us don't even really know what it means. Maybe because we have no idea where to start. Do we look at how many similar businesses are in the area?... How many people are there who will buy our product or service?... What is market research, what should I be looking for and what do I do with it if I can find it? We need to make it simple and make the connection between the information needed for the decision to be made. Conducting market research. That statement in and of itself is intimidating, but why is it so intimidating?
Maybe because many of us don’t even really know what it means. Maybe because we have no idea where to start. Do we look at how many similar businesses are in the area?… How many people are there who will buy our product or service?… What is market research, what should I be looking for and what do I do with it if I can find it?

We need to make it simple and make the connection between the information needed for the decision to be made.

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