Powerful Press Releases Teleclass with Copywriting Expert Lisa Manyon
By| Feb ’09 |
| 4 |
| 5:30 pm |
POWERFUL Press Releases: How to Leverage Your Expertise to Gain Business Exposure with Special Guest Expert Lisa Manyon
You need exposure and visibility to successfully promote your products and services. Press releases are one of the very best marketing strategies to attract the media, get interviewed, and gain more credibility.
Copywriting Expert Lisa Manyon shares critically important tips with you to gain added business exposure from press releases.
During this interview Lisa reveals her best tips to:
- Discern the difference between free and paid publicity and why both are important elements of your marketing efforts
- Gain a better understanding of what is newsworthy and what is not
- Demonstrate why press releases are not just about media exposure anymore
- Consider ways press releases can lead to:
- Print & Television exposure
- Increased online publicity for your website
- Additional exposure as traditional marketing support
- Public education surrounding misperceptions about issues - Craft a press release using the basic press release formula
Press releases, or news releases, are traditionally used to alert the media of something newsworthy. The landscape of press release distribution has changed dramatically because of online newswire services, blogs and more. Lisa Manyon shares her proven tips on how to generate traffic, opt ins, media exposure and more with online press releases.
About Lisa Manyon
Lisa Manyon is the President of ‘Write On ~ Creative Writing Services, LLC’. and the Copywriting Expert for the Association of Web Entrepreneurs. She is a Professional Copywriter and Marketing Strategist specializing in powerfully communicating your marketing message to increase results.
Manyon’s work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT and more. She has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses.
Lisa Manyon has spent well over 15 + years in the marketing trenches of advertising agencies, radio stations and non profit organizations. Visit Lisa’s site WriteOnCreative.
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- Download this teleseminar and many other special topic interviews, with a trial membership in the FemalePreneurs.com Ask The Experts Business Success Coaching Club.
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Technorati Tags: small business marketing, press releases, attract media attention
You'll also receive Jan's tips and recommendations to:
Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives. 
