Seven Benefits of Creating a Personal Brand
ByPersonal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet.
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.
Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem.
Here are seven powerful benefits of creating a strong personal brand:
1. Increase your competitive edge
One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.
2. Catapult your authentic self into the marketplace
Your brand is deeply rooted in your authentic personal identity. The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your opinions, values, and beliefs that are visibly expressed by what you say and do, and how you do it.
In effect, it evolves from the search for identity and meaning. For many, it’s about using your best talents and gifts in the service of others. With a clearly defined personal brand strategy, you will create your life and business from a level of personal authenticity that reflects your deepest priorities.
3. Focus your time and talents to achieve maximum leverage
Your personal brand plan can become your own compass or personal North Star. It can guide all your actions and communications so that you demonstrate authenticity and consistency in all your interactions.
4. Create top of mind awareness for your business or professional services
Product and service differentiation has now shifted to brand differentiation. It means consumers do not distinguish products and services, but brands. The branding process allows you to take control of your identity and influence the perception others will have about you and the services you offer.
5. Create the buzz to increase demand for your products, services and expertise
You can achieve effortless business growth using simple branding solutions to generate word-of-mouth marketing through the invisible networks that the buzz spreads through.
Your brand will connect you with the movers and shakers who will send you referrals and give you testimonials. It will get people talking about you to stimulate customer-to-customer selling. Persistent action to communicate your brand consistently through many channels will start to generate the buzz and create excitement for your products and services.
6. Generate more sales and higher income in less time
Most professionals don’t reach their full income potential. A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees – work less and make more!
7. Establish yourself as an expert and become a celebrity in your area of specialty
Gain name recognition in your area of expertise where it counts the most – in your customer’s mind. Make a lasting impression and be super-rewarded for your individuality.
Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. You will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.
It’s your time to SHINE!
Do you have a story about how your personal brand has benefited you and your business?
Please share a comment below.
The Personal Brand Blueprint Marketing Intensive starts Thursday, December 1st.
Your journey of going from unknown to in-demand, brand name niche expert can begin with my new 6 week, value-packed, small group tele-training.
The Personal Brand Blueprint 6 Week Virtual Intensive: The Step-by-Step Marketing System to Go From Unknown to Sought-After, Highly-Paid, Brand Name Niche Expert
Over the next two months, I will personally take you through my proven personal brand marketing system and mentor you step-by-step in how to leverage your expertise and passion into a well-recognized, authority brand so you can attract all the clients, income and freedom you really want.
I’ll share with you my self-promotion secrets so you can make a name for yourself in your niche market and make a bigger difference in the world.
You’ll learn exactly what you need to do to create a well-known, in-demand, client-attracting personal brand so you can work less, have more freedom, and make more money in your solo-business.
You just can’t afford anymore to blend in and not get noticed. Don’t risk being plagued by the need to perpetually chase clients and income. Give yourself the gift of creating an authentic expert brand that will do the marketing for you – not just today, but far into the future.
Starts Thursday, December 1st, 2011
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Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Women Entrepreneurs’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Women Entrepreneurs’.Jan Marie teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.
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Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives. 
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