Suzanne Evans on Mindset for Money
ByMindset for Money: Discovering How the Authentic YOU Can Attract All the Clients and Money You Will Ever Need – recap of teleseminar interview with Suzanne Evans.
I interviewed Suzanne Evans for my members last night. Suzanne is a marketing and mindset coach for helping professionals. Here is a summary of some of the key points she covered on the call.
To determine your target market, Suzanne suggests asking the question: “Who needs me most?” Make a decision about who your ideal prospects will be. Do you have a connection? Will you enjoy working with them? Do they have money to spend?
She talked about ‘Empathy Marketing” which comes from the place of “I get where you are; I’ve been there myself. I’ve made the same mistakes.” Her message is all about marketing yourself authentically. Don’t hide your flaws – celebrate them! Be the real you mistakes and all. Share your journey. Be vulnerable. People will relate to you. “Make your mess your message” is her motto. Be out there constantly sharing your message.
Suzanne believes that marketing is a moral obligation. You have a gift to help people. To not market is selfish. You’re keeping solutions from people. It’s okay to have 3 or 4 marketing strategies when you’re starting out, but you want to eventually get up to 18 to 20 strategies going on. Of course, some can be automated. Until your business is at 75% full, you should be marketing 3 to 5 hours a day.
Learn how to move from selling to sharing. You don’t have to sell. Share what you have. Consistently share your gifts. Give the best of what you have. Say: “Here’s what I can do to help you.”
You can make sales even in this down market. Survey your list to find out what they want and need. Call them up or take them for coffee. Find out their challenges and determine what new solutions you could offer. Offer options at different price points. Get rid of things that aren’t working.
Other tips Suzanne shared were: find support early on; eliminate half of your to do list; focus on revenue producing activities.
Visit Suzanne’s Website to find out more about her products and services.
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Jan Marie Dore is passionate about empowering women entrepreneurs to get their message out to wider audiences and reach new levels of success, fulfillment and profits in their business. Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people’s lives. 
